Innovation Strategies and Sector Specificities: Focus on the Tourism Industry

Rezumat

Innovation strategies, whether technological, organizational, or sustainable, play a central role in the competitiveness of tourism sectors, a field characterized by distinct specificities (seasonality, competitive intensity, customer demands). This article examines how tourism stakeholders adjust their innovative approaches to these specific sectoral constraints. By synthesizing theories within the discipline, we study emerging innovation models (digitalization, ecotourism, personalization) and their varied effects on performance. The objective of this study is to identify the essential levers for innovation aligned with the realities and opportunities of the tourism sector.