The Effect of STARA Awareness on Entrepreneurial Intentions of Employees: The Mediating Role of Perceived Opportunity and Perceived Risk

Long Kou; Xuemei Sun; Jiangyan Chen

The Effect of STARA Awareness on Entrepreneurial Intentions of Employees

The Mediating Role of Perceived Opportunity and Perceived Risk

Autori

Long Kou [1]- Guangzhou Hua Shang College, Guangzhou, Guangdong, 511330, China | [2]- National Institute of Development Administration, International College, Bangkok, 10240, Thailand https://orcid.org/0009-0009-7565-3093
Xuemei Sun National Institute of Development Administration, International College, Bangkok, 10240, Thailand
Jiangyan Chen [1]- Guangzhou College of Applied Science and Technology, Guangzhou, Guangdong, 511330, China | [2]- National Institute of Development Administration, International College, Bangkok, 10240, Thailand

Cuvinte cheie:

STARA awareness, Entrepreneurial Intentions, Perceived Opportunity, Perceived Risk

Rezumat

This study examines the influence of STARA awareness on employees' entrepreneurial intentions, focusing on the mediating effects of perceived opportunities and risks. A survey was conducted among frontline employees in AI and intelligent manufacturing companies in China's Pearl River Delta. PLS-SEM was applied to analyze the data. The findings reveal that STARA awareness positively influences perceived opportunities and negatively affects perceived risks, mediating the relationship with entrepreneurial intentions. Entrepreneurial alertness moderates the relationship between STARA awareness and perceived opportunities and risks. STARA awareness can stimulate entrepreneurial intentions through the dual pathways of perceived opportunities and risks. Enhancing employees' STARA awareness and entrepreneurial alertness could be strategic for organizations to foster innovation and entrepreneurship amidst technological advancements.

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Publicat

2024-10-30

Număr

Volum 19 Nr. 4 (2024)

Secțiune

Articles

Licență

Această lucrare este licențiată în temeiul Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Cum cităm

Kou, L., Sun, X., & Chen, J. (2024). The Effect of STARA Awareness on Entrepreneurial Intentions of Employees: The Mediating Role of Perceived Opportunity and Perceived Risk. TWIST, 19(4), 185-194. https://twistjournal.net/twist/article/view/548