The Relationship Between Supply Chain Management Practices and Supply Chain Performance of Coffee Estates as Moderated by their Supply Chain Orientation

Abstract

The goal of this study was to determine the moderating effect of supply chain orientation on the relationship between supply chain management practices and supply chain performance of coffee estates in Davao Region. Adapted survey questionnaires were given to 300 coffee estate managers and owners who were chosen using proportionate stratified sampling. Findings revealed that the levels of supply chain management practices, supply chain performance, and supply chain orientation are high. Further, findings showed that supply chain management practices have a positive relationship to supply chain performance. Supply chain orientation also showed a positive significant relationship to supply chain performance. To determine the moderating effect of supply chain orientation, a logistic hierarchical regression was employed. Results revealed that supply chain orientation has no significant moderating effect on the relationship between supply chain management practices and supply chain performance. Coffee estates in the region that have higher and lower levels of supply chain orientation exhibit the same degree of supply chain performance as influenced by their supply chain management practices.