Exploring Student Satisfaction and Retention in Lebanese Private Universities

Abir El Fawal; Allam Mawlawi; Mazen Massoud; Diala Yassine

Autori

Abir El Fawal Faculty of Business Administration, Beirut Arab University, Tripoli, Lebanon
Allam Mawlawi [1]- Faculty of Business Administration, Lebanese University, Tripoli, Lebanon | [2]- Faculty of Business Administration, Tripoli University, Tripoli, Lebanon
Mazen Massoud Faculty of Business Administration, Jinan University, Tripoli, Lebanon https://orcid.org/0000-0002-9018-0687
Diala Yassine School of Business, Lebanese International University, Beirut, Lebanon

Cuvinte cheie:

Students, Satisfaction, Retention, University's Staff, Quality of Learning and Education, Campus Life

Rezumat

This article evaluates student satisfaction antecedents' role in enhancing student retention in Lebanese universities. This descriptive study uses a quantitative methodology built on a deductive approach with a questionnaire as a survey tool. The questionnaire comprised 25 questions and was distributed on campus. Two hundred ninety valid questionnaires constituted the sample for the analysis through a self-administered questionnaire on the university campus of Lebanese universities. This article verified the positive effects on students' satisfaction and retention. The most significant influence on students' retention is the quality of their education (R² = 0.53; P< 0.001). Thus, a one-unit improvement in learning quality could result in a 53% increase in student retention. The statistical significance of the effect and causal links for both variables at the 5% threshold is confirmed by the P-value and the t-test. Student retention is an organizational goal that spreads positive word of mouth. Private universities should translate the conceptual framework into strategies to enhance students' satisfaction and retention rates.