Social Media Strategies in Can Tho (Vietnam) Tourism

A Current Assessment and Proposed Solutions

Abstract

Can Tho (Vietnam), the vibrant heart of the Mekong Delta, embraces the region's unique tourism allure, offering a captivating blend of eco-tourism, river-based adventures amidst traditional craft villages, cultural immersion, and serene resorts. With a plethora of enticing destinations, Can Tho has captivated a vast array of travelers, playing a pivotal role in the economic and social development of the locality and the wider region. To further enhance its appeal, Can Tho has recognized the immense significance of effective communication and tourism marketing strategies on social networking platforms, alongside maintaining exceptional service quality. This article delves into the current landscape of Can Tho tourism communication and marketing on Facebook and TikTok. Through a comprehensive analysis of these two influential platforms and a survey gathering insights from diverse perspectives, we will uncover the role of social media communication in driving Can Tho's tourism growth. Ultimately, this study will propose actionable solutions to refine and optimize Can Tho's tourism communication strategies on these social networking platforms, paving the way for an even more successful future.