Impact of External Factors on Business Development and Strategy in the Banking System in Kosovo

Abstract

Purpose:The purpose of the study is to "The impact of external factors on the development of business and strategy in the banking system in Kosovo". The main goals of this paper are to identify external factors such as macroeconomic, political, and social factors, and how these factors affect the development of business and strategy in the banking system in Kosovo. In this paper, an analysis of the impact of these factors on the banking system in Kosovo will be carried out and it will be evaluated how the banks of Kosovo have taken steps to face these external challenges and to change their strategies in accordance with these changes.

Methods: The methods used in this paper are quantitative and qualitative.In this paper, the future perspectives of business development and strategy in the banking system in Kosovo will be examined in light of external factors. Research in the field of finance and banking in Kosovo is limited and there is a need for further analysis and scientific research to understand the impact of factors on the development of the banking sector. This analysis will be useful for bank managers and regulatory authorities in the country, as well as for researchers and students seeking to expand their knowledge in the field of finance and banking in Kosovo.

Implications  of  the  research: As a small country in the Balkans, Kosovo has a small economy rich in challenges. The banking system in Kosovo has grown a lot in recent years and has made significant progress in the field of innovation and information technology. However, in such a difficult environment, external factors can have a great impact on the development of the business and strategy of the banking system in Kosovo. The study of the impact of external factors on the development of business and strategy in the banking system in Kosovo can help identify these factors and bring recommendations for the further development of the banking system in Kosovo. Also, such a study can be useful for other financial and business institutions in Kosovo and the region to learn from the developments and challenges in the banking system of Kosovo. The topic "The influence of external factors on the development of business and strategy in the banking system in Kosovo" has special importance for the economic development of Kosovo and the banking sector is one of the main sectors of this development. This paper aims to contribute in this direction by analyzing the external factors that influence the development of the banking sector in Kosovo and by identifying the necessary strategies to adapt to these external factors.

Originality/Value: The study "The Impact of external factors on the Development of Business and Strategy in the banking system in Kosovo", aims to bring a contribution to the literature on economics and finance by focusing attention on the impact of external factors on the development of business and strategy in the banking system. In this way, the study offers a special value in improving the understanding of the factors that influence the performance of banks in a difficult environment such as that of the financial market. By identifying these factors, the study helps to develop strategies and policies to increase the resilience and performance of the banking system, providing an important value to decision-makers in the financial sector, as well as to practitioners and academics who have an interest in this field. In this way, the study aims to bring an original contribution to the understanding of the impact of external factors on the development of business and strategy in the banking system, creating opportunities for further discussions and follow-up research in this field.