The Relationship Between Communication Networks and Behavior of Vegetable Farmer in Egon Village, Sikka Regency

Abstract

Vegetable farming is an agricultural business that must be developed because vegetable products have excellent opportunities for marketing. The purpose of this study is to analyze the relationship between vegetable farmers’ communication networks and their farming behavior. This research is descriptive and correlational and uses a quantitative approach. Two research variables were observed: communication networks (X1) and farming behavior (Y1). The unit of analysis in this study was the individual level. The results showed a significant relationship between local centrality and plant protection cognition and practices; local centrality had a low but definite relationship with affection, the use of superior varieties, and plant protection, but had a very low relationship with harvest and post-harvest. Global centrality has a low but definite relationship with cognition, affection, fertilization, and plant protection, and has a very low relationship with the use of superior varieties, harvest, and post-harvest. Togetherness has a low but definite relationship with cognition, affection, use of superior varieties, fertilization, and plant protection but is closely related to harvest and post-harvest. Based on the research results, it can be concluded that there was a significant relationship between local centrality and plant protection cognition and practices.