The Impact of Cardinal Personality Traits on both Online Impulsive and Compulsive Buying Behaviors: The Mediation Role of Hedonistic Shopping Experience

Abir El Fawal; Allam Mawlawi; Mohamad Baker Hamieh; Awatef Abdallah

The Impact of Cardinal Personality Traits on both Online Impulsive and Compulsive Buying Behaviors

The Mediation Role of Hedonistic Shopping Experience

Autori

Abir El Fawal Faculty of Business Administration, Beirut Arab University, Tripoli, Lebanon
Allam Mawlawi [1]- Faculty of Business Administration, Lebanese University, Tripoli, Lebanon | [2]- Faculty of Business Administration, Tripoli University, Tripoli, Lebanon
Mohamad Baker Hamieh School of Business, Lebanese International University, Beirut, Lebanon https://orcid.org/0009-0000-4830-0035
Awatef Abdallah School of Business, Lebanese International University, Beirut, Lebanon https://orcid.org/0009-0000-5626-3289

Cuvinte cheie:

Hedonistic shopping experience, Compulsive buying, Impulsive buying, Cardinal personality traits, Online shopping

Rezumat

This study highlights the role of hedonistic shopping experience in shaping both compulsive and impulsive buying behaviors in the online context. Hedonistic shopping experience plays a mediating role in this research between the five proposed cardinal personality traits and compulsive and impulsive buying behaviors. This research aims is to examine the impact of cardinal personality traits on both compulsive and impulsive buying behavior through hedonistic shopping experience. 523 questionnaires were and only 455 were considered. Data have been collected from customers who have already made at least one online purchase. To test hypotheses a conditional analysis was used through SPSS, PROCESS. Results showed that all the hypotheses of this study were accepted. Moreover, the results of this research shows that cardinal personality traits can directly impact compulsive and impulsive buying behaviors or partially through hedonistic buying experience.

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Publicat

2024-07-22

Număr

Volum 19 Nr. 3 (2024)

Secțiune

Articles

Licență

Această lucrare este licențiată în temeiul Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Cum cităm

El Fawal, A., Mawlawi, A., Hamieh, M. B., & Abdallah, A. (2024). The Impact of Cardinal Personality Traits on both Online Impulsive and Compulsive Buying Behaviors: The Mediation Role of Hedonistic Shopping Experience. TWIST, 19(3), 296-306. https://twistjournal.net/twist/article/view/369