Encouragement Aspects on the Acquisition Decision of Electronic Customer Durables

Abstract

The present paper is an attempt to study the consumer online purchase pattern with reference to various macroeconomic factors. Need to purchase and Ease in purchase is not only guided by the individual aspects, but there are other external forces, acting indirectly but affects directly on “consumer purchase Decision”, called “Macroeconomic Factors”. In this generation of digital convenience which simplifies the process of delivering goods and services in one hand, strengthens the economy by making it more competitive, now the individual who is in search of their utility satisfaction restricted by other factors before deciding their purchase. Economic condition, interest rates, tax system, inflation plays a major role. The aim of this paper is to study the influence of these above stated factors on the purchase decision of electronic consumer durables.