Kumar, Kunal, Dharam Aggarwal, Subhash Malhotra, and Pramod Malhotra. “The Impact of Social Media Advertising on Consumers Buying Decision: A Case Study on University Students”. TWIST 17, no. 3 (September 30, 2022): 72–83. Accessed July 1, 2025. https://twistjournal.net/twist/article/view/21.